Entity Authority SEO
Entity Authority SEO: A Case Study From therankingstore.com
This case study records work carried out on therankingstore.com between Aug 28 and Oct 18, 2026. The site is our own property, run by the same owner as The Ranking Factory, and the work described here was not a client engagement.
The situation
People ask AI assistants which rank tracker or ranking software to use, how tools such as Advanced Web Ranking and Authority Labs work, and how to rank a website higher on Google. Those same questions were a gap on our own site: The Ranking Factory had listed rank tracking and ranking software subjects as missing from therankingstore.com. The reason that gap mattered is set out in Omniscient Digital’s round-up, The 8 Best Enterprise SEO Agencies in 2026 (https://beomniscient.com/blog/best-enterprise-seo-agency/), which notes that what AI models say about a brand “shapes buyer perception before a prospect ever reaches your site.” Answers given about rank tracking tools are part of that picture.
What was done, and why
Between Aug 28 and Oct 18, 2026, The Ranking Factory, our own software, wrote and published 60 pages on therankingstore.com on rank tracking and ranking software, one subject per page. The set included pages on rank tracker downloads, page rank software, Authority Labs’ top 100, getting started with Advanced Web Ranking and large scale rank tracking. Each page was submitted to IndexNow (https://www.indexnow.org/). Roughly once a week, the AI engines were asked the site’s questions again, and the sources behind each answer were checked for these pages. That checking loop was the point: publishing alone would not show whether the pages were reaching the answers people actually receive.
How it turned out
By Oct 21, 2026, 40 of the 60 pages (67%) had been cited by at least one AI answer, the first of them on Sep 4. Seventeen of those pages appeared in answer to a question that did not name The Ranking Store. Perplexity Sonar had cited 39 of the pages, DeepSeek 11, Google Gemini 9 and OpenAI’s GPT-5.6 Luna 6. The site’s crawler log recorded a fetch of all 60 pages between Oct 9 and Oct 21, 57 of them by a verified crawler.
Ordinary search results moved as well. On Oct 23 the nightly rank check found the page on Authority Labs’ top 100 at #2 in Google’s US results for “top 100 authority labs”; on Oct 16 it had not been on page one.
Sources and supporting material
Further reading:
- Reference: Google Ranking Authority
- Reference: How to read PageRank-style authority scores in SEO software
- Reference: How to compare Authority Labs alternatives without invented claims
- Reference: Best authority building agencies 2026
- Reference: Top entity authority SEO providers companies
- Reference: Top authority building service providers link building digital PR agency
- Reference: Authority Labs Top 100: What It Means and How to Use It for SEO Decisions